new image formats. HEIC, AVIF, JPEG XL (2026)

heic, avif, jpeg xl

3 new image formats.

• High Efficiency Image File Format
• AVIF
• JPEG XL

• Apple HEIC. proprietary.
• avif. free. supported by all browsers as of 2026-06-20.
• jpeg xl. free. supported by chrome and firefox but need to turn on in hidden setting. as of 2026-06-20

• all support wide color gamut natively, not via ICC profile.
• all have more than 8 its per color channel.
• all support both lossy and lossless compression.
• all have much better compression than standard jpeg.

webp image format

• google's webp.
• began in 2010.
• WebP
• used by 20% of websites, as of 2026-06-20.
• support both lossy and lossless compression.
• 8-bits color per channel. so, missing the wide color gamut.