Apple Mac OS X Unix Ad
By Xah Lee. Date: . Last updated: .
Apple's Mac OS X ad, May 2002. “Sends other UNIX boxes to /dev/null.”
- It appeared in Scientific America mag and others.
- This ad attracts the unixers because of the slang.
- In “unix speak”, “sending something to /dev/null” means erasing the thing, sometimes used on a person disparagingly as to mean ignoring the person.
- The unix community loves literary folly.
- Employing this unix speak increases the effectiveness of the ad.
Screenshot of Mac OS X, ~2003